Meta GP
The Future of Formula 1
Set 10 years in the future, MetaGP explores how the experience and interface of F1 might exist in the Metaverse
Brief
Create a video pitching the UI for a new virtual-reality Formula 1 platform - Including a bespoke HUD interface. Launching in 2033, the platform will let fans experience F1 races in the Metaverse, creating greater accessibility for fans who can’t attend races in person.
Skills
Motion Design / Animation
Adobe After Effects
User Interviews
Self-learning
Adobe After Effects
User Interviews
Self-learning
Project Summary
Technology is evolving, and streaming capabilities along with it. Formula 1 is a sport that takes place all around the world, and is notoriously expensive to attend. MetaGP, short for Meta Grand Prix, offers a digital solution aligning with the capabilities of future technology.
Watch the 90-second video pitch below:
Final Heads-Up Display (HUD) user interface design concept
What are the key project focus areas?
Who is the target audience?
MetaGP is not exclusively for one demographic, age group or gender. We believe that Formula 1 has something to offer everyone. Whether it’s a long term relationship or a short term fling the MetaGP experience is highly personalised to the user’s needs and wants. We will target advertising towards two central audiences: The 'Novices' and the 'Mechanics'.
HUD Design
The UI of the platform was a central part of the design process and promotional video. It was important to first analyse the existing F1 graphics to see what metrics needed to be re-formatted and conveyed to the users in VR, as well as identify gaps in the information provided.
Animated sample 'Mechanic' mode HUD
'Novice' mode HUD UI
The HUD is adaptable based on the user's selected mode, changing features between the advanced 'Mechanic' and simplified 'Novice'. Fans can rearrange their HUD as they like as well as add and remove telemetric modules around their priorities. The HUD is fully responsive to any weather conditions that may affect visibility of the modules when overlaid on live race footage.
'Novice' mode UI on clear, raining and night-time track conditions
Customisable Experience Packs
Experience packs are optional can be selected to pre-customise the user’s experience in both modes. Selecting an experience pack will tailor the telemetry and information provided to the user as well as unlock access to specific parts of the track.
NFT Ticketing
Non-fungible tokens will be issued to every user with a new design for every race on the calendar as entry to the platform on that race weekend. The nature of NFTs ensure that the tokens cannot be forged, making the platform secure and exclusive to paying users. The tokens can be used as trading cards or kept as souvenirs.
